In the recent times, Google has rolled out several search engine quality algorithms. There are a number of reasons why a website can lost the traffic as well as the search engine rankings. Here, in this post i have tried to explain different kinds of Google search engine penalties which may help you to diagnosis the issues in your site:
Google Panda and Penguin: Google Panda and Penguin are the biggest search engine quality updates from Google. Both of these updates are the biggest updates in the history of Google as these updates have made a major impact of search engine ranking.
Google Panda: This is one of the most effective search engine quality algorithm by Google. This update mainly focuses on the quality of the content. The main role of this update was to target websites that use spammy content techniques like spinning the content, scraping and creating similar webpages for different keyword sets.
This update was rolled out in February 2011, after that numerous versions of this update has been rolled out by the Google. Each version of this update has helped Google to increase the efficiency to identify the spammy kind of the content and low quality content.
If you feel that your website has been suffered from any of the Panda update, it is quite important to checkout the content of the website and resolve the potential issues. Some of the most important things to look out for are as follows:
- Make use of different content quality checking tools like Copyscape to identify the websites which are using duplicate content.
- Review your website to find out the thin content and ensure that each of the webpage have at least 250-300 words unique content.
Google Penguin: This update has also a big impact on SEO industry. During the initial roll out of this update, some of the website has completely lost their search engine rankings.
The main aim of the penguin update is to target the websites that are using black hat SEO techniques to manipulate the search engine rankings. I have mentioned few techniques that could penalize your website from Penguin Update:
- Paid Links that do not make use of nofollow attribute
- Two-way or Reciprocal linking
- Excessive use of low quality link building tactics such as guest blogging, article marketing
- Excessive use of keyword rich anchor text in link building
If you suspect that your website has been penalized with the Penguin update, it`s quite important to evaluate your backlink profile and take action against the unnatural backlinks.
If you find that you can't remove a backlink (Due to not having access to the link profile), you may use the Google Disavow Tool.
In this penalty, a member of Google's webspam team review your website and if he/she finds something that violates the Google webmaster guidelines, your website may suffer from a manual penalty. Google has also sent messages to the webmasters of the websites in which they have mentioned the effects of action and the reasons for the penalty.
Recovering from a manual penalty takes as a lot of time as it completely depends on the type of action.
If you feeling, that your website has been penalized with any of the Google updates, feel free to Get in touch with Radius Inbound