Friday, 11 September 2015

How Can You Improve Your Local SEO

When it comes to marketing of a local business, Local SEO plays a vital role in promoting a business in the local market. In the recent time, local SEO has become one of the most vital aspect for any business or brand which needs a long-term success.

In the last few years, there is a sudden growth in local SEO as the use of smartphones has increased the importance of local SEO. The major difference between local SEO and global SEO is that local SEO is basically focused on results that are relevant to the searched which are completely based on their location or IP address.

In a recent study, it was revealed that approximately 80% of mobile queries are searched for local search results.

Local SEO

Now, the question comes up is that “How can we optimize business for Local search?”. Here are few tips that may help you to make your website local friendly:

Google Place for Local Business: The very first thing to do for Local SEO. Claim your business on Google Business Places and ensure that your Business Name, Address, Phone Number, Opening&Closing hours and other contact details are complete. You need to fill all the details and make sure that you have filled all the details and your business profile is completed.

You need to be more curious while selecting the business category so make sure that you have selected the right category as this will pass the information about your business to Google.

Google+ Local : After successful approval of your Google Business Place, you need to link your Google Business Page to the Google+ local page which will show your social profile, reviews, photos and videos.

On-Page Local SEO: This is somewhat like organic SEO. As a local business owner, you need to make sure that your web-pages contain the physical address of your business, along with the phone number. Along with that your Meta tags should include business name and location, images should be optimized properly and content should be more focused on local services. Also, you can embedded map to your contact page which will also help potential customers to search your business.  

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